Collier-Ungano says the company will eventually release products in complementary colors such as bright pinks and grays. In addition, its commitment to inclusivity will also apply to pricing, with all products falling between $18 and $98.
Kardashian West has been wearing Skims in public for months—and no one noticed.
Not only does Skims’s creator say she wears the bodysuit under all her suits and the shorts “pretty much every single day,” she wore the Skims shorts to the Met Gala with her infamous Thierry Mugler, breathing-lessons-necessary dress.
“I wore it underneath the corset that I had, so because my dress was made of fabric that had these crystals hanging from it. Each one was hand done but it had the plastic sticking out so it hurt, it was itchy, and so I needed a barrier,” she says. “It just lifted perfectly and it was amazing.”
Pierre Suu
Testing has been extensive, including among other Kardashian-Jenner women.
Kardashian West has been wearing and testing products herself for more than half a year now, considering every detail of fit. For example, she says the shorts were engineered down to each stitch: “By the thigh, I was so careful. Sometimes it just cuts you off. I made sure [the hem] went out just a touch so it doesn’t cut you off. And everything is seamless.”
Additional, she shares that her sisters have not only all worn the products but have been shot for campaign images that have yet to be seen. “We all have our own business stuff going on, sometimes it’s hard to mingle it all together. I was just pleasantly surprised they all love the products so much, and all having different body types that they all were like ‘We’d love to do this,’” she says.
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Don’t call it “shapewear.”
“Solutions are for everyone, shapewear is kind of an outdated term,” says Collier-Ungano about the distinguishing factor between Skims and other brands. “It says if you have a problem with your body you need it. We want women to feel like the most confident version of themselves.”
As the VP explains, this means offering support, coverage, and emphasis for women of all sizes, especially given Skims's three different levels of tension. “It’s just the idea of the solution and ways to make someone feel good when they’re getting dressed and also when they’re getting undressed.”
