Mark Cuban was already controversial as the owner of the Dallas Mavericks.
After it was revealed that Cuban is leaving the popular Shark Tank TV show and is also on the verge of selling a majority stake in his NBA franchise, sleuthing social media fans believe they know the real reason why.
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"What does Mark Cuban have up his sleeve," one fan tweeted with added emoji eyes.
"Wednesday: Mark Cuban goes all-in on Bitcoin," another fan commented.
"Lots of big changes for @mcuban. What’s next?" a third fan asked.
Then the same reply kept popping up over and over again.
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Cuban plans to leave a TV show that he helped make famous.
He's also on the verge of selling a majority stake in the Mavericks -- who won an NBA championship in 2011 and now feature Luka Doncic just entering his prime -- to casino-owning billionaire Miriam Adelson.
Why is this all happening at once?
Think of Joe Biden and Donald Trump, then insert the self-made billionaire who was once best known for constantly ripping NBA referees.
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"Wednesday: Mark Cuban to run for president," a fan suggested.
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"Presidential run," a second fan said.
“If Trump can do it," a third fan tweeted.
"President Cuban," another fan wrote.
Cuban's main photo on X shows the Mavericks owner smoking a cigar while sitting next to an NBA Finals trophy.
His bio reads: "Dunking on the pharma industry ... the lowest prices on meds anywhere. check it out!"
The above provides insight into Cuban's polarizing personality, with NBA fans either loving or hating a 65-year-old valued at $6.2 billion.
"It doesn't matter if the glass is half-empty or half-full, all that matters is that you're the one pouring," Cuban is quoted by Forbes.
A simple suggestion would be that Cuban doesn't want to deal with Kyrie Irving drama anymore.
But a season after falling apart and failing to make the playoffs, the Mavericks have started 11-6 and entered Wednesday tied for third place in a loaded Western Conference.
Cuban plans to leave Shark Tank after the 16th season, he told the All The Smoke podcast.
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He also would retain control of basketball operations for the Mavericks if his big NBA sale goes through.
“I love it (the show) because it sends the message the American dream is alive and well,” Cuban said.
“I feel like in doing Shark Tank all these years, we’ve trained multiple generations of entrepreneurs that if somebody can come from Iowa or Sacramento or wherever, and show up on the carpet of Shark Tank and show their business and get a deal, it’s going to inspire generations of kids.
"That’s what happens, right? Now we’ve got people coming on saying I watched you when I was 10 years old. I’m like, f***. But we’re helping them right?
"I’ve invested in, I don’t know how many hundreds of companies. On a cash basis, I’m down a little bit, but on mark to market meeting, the companies are still in operation. I’m way up.”‘
While some fans theorized about the "Vegas Mavericks" and Cuban zeroing in on "buying Berkshire Hathaway," others kept connecting the big moves to one huge decision with a United States presidential election looming in 2024.
"He’s making political moves," a fan posted.
"Running for president," another fan said.
"I'm projecting health reasons, family time or presidential run," a third fan wrote.
Others had fun with the idea that Cuban might do something even crazier than run for President of the United States of America.
"Buy the Mariners PLEASE," a fan tweeted.
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"And buying the New York Jets soon, we hope!" a second fan suggested.
"Thursday: Mark Cuban joins the cast of The Real Housewives of Beverly Hills," another fan said.