Now Great Jones has a real staff, an office kitchen, and ambitions much bigger than just looking good on Instagram. “We’re working on product development now,” Tishgart confirms. “From the beginning, we thought about the kitchen as a broader space than just the five pots and pans that we launched with, and we’re excited to tackle other parts of the kitchen where we feel like there’s a need for improvement.”
Moelis points out that their hotline has been an outsize success, indicating that Great Jones isn’t just in the business of retail but in fact has inspired a kind of tribe of home cooks. For Tishgart, who still draws on her editorial experience, the question is, “How can we both entertain and educate people?”
“Things move so fast now, and people can press a button and get whatever,” Tishgart says. “Cooking is a moment to slow down.”
A few months ago, Tishgart’s then fiancé gave her a 30-minute warning that he’d invited three people over for dinner. She googled a Bon Appétit recipe for clams, to which she added chickpeas. Then she piled “blobs of ricotta” on top of fresh zucchini and pesto. ”I put those things on the table with a big baguette. We sat outside, and it was wonderful.”
Tishgart can’t hand-deliver baked clams or warm bread to her customers. But if Great Jones can make that feeling of nourishing friends and loved ones over a simple meal seem just a little bit more achievable, well, that should earn her five stars.
Mattie Kahn is the senior culture editor at Glamour. Follow her @mattiekahn.
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