But then, straight out of left field, Kylie teased her followers by hinting that her next hair shade might possibly be inspired by what we can assume to be none other than Beyonce (I mean, what else could the crown and bee emoji stand for?):
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Finally, after a lengthy and suspenseful wait, she revealed what we're thinking is her final decision for the upcoming event: an icy teal. But then she quickly removed the Instagram, so alas, we're still waiting for the big reveal. We'll be sure to update when she finally wears the color out.
In the meantime, it's interesting to note that this isn't the first time we've seen crowdsourcing successfully navigate it's way through the beauty industry. Brands have used this technique to create the exact beauty products women have been searching for, and it's actually working. By asking fans for their opinion on products and in this case, celebrity hair colors, it gives them a say, which is a huge draw for consumers. Maybe Kylie will use this method in choosing her next lip kit color? We can only hope!
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