My gap wedge is called "First girlfriend". Because I want to dump her and move on to something better but then she does something good to make me keep her a little longer.
Sand-iron is "The executioner" because one swing and it's over for you. Lob wedge is "The Executioner's Assistant".
And now I can hit my 7-wood both ways, it is "Clare Grogan" because I would love to have seen her do the same