Its a custom fitting brand that is trade only to custom fitters and some pro's over here (supplied by Golfsmith Europe but soon to be Masters Golf as they have taken them over)
I do rate the 695 range of white drivers, hybrids etc and I recently did some sets of the 695LZ wedges in black. I thought they were excellent quality and IMHO very similar in look and feel to the new Clevelands with their face texture, etc.
Probably the main reason you don't hear about it over here (its VERY popular over in the US as there are large Golfsmith Retail Stores) is that the customer service from the supplier is crap to put it mildly and loads of custom fitters refuse to deal with them! Which is a shame as I do think the 695 range is good value in terms of looks and performance.
